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TRADEMARK AND SERVICE MARKS

   
1. Excluded Marks
 
(a) Identical with prior mark
  Chuanchow Soy v. Director of Patent
Chung Te v.Ng Kian Giab
   
(b) Generic
  East Pacific v. Director of Patent
Philippine Refining Corp. v. Ng Sam
   
(c) Descriptive
 

Asia Brewery v. CA
Ong Ai Gui v. Director of Patent
Philippine Refining Corp. v. Ng Sam

   
(d) Shapes
 

Victoria Milling v. Ong Su

   
2. Functions of Trademarks
 
Arce Sons v. Selecta Bisquits
   
3. Object of Protection: Doctrine of Secondary Meaning
 
Ang v. Teodoro
Arce Sons v. Selecta Bisquits
Compania General de Tobacos v. Alhambra
Lyceum v. CA
Phil. Nut Industry v. Standard Brands
   
4. Procedure of Registration
 
(a) Declaration of Actual Use
  Bata Industries v. CA
Philip Morris v. CA
   
(b) Nice Classification
  Ang v. Teodoro
Esso v. CA
Faberge v. Intermediate Appellate Court
Phil. Refining Corp. v. Ng Sam
   
(c) Opposition
 

Clorox v. Director of Patent

   
(d) Use of Attorney
 

Cudahy Packing Co. v. Director of Patent

   
5. Rights of Foreign Trademark Holders: On the Right of Foreign Non-Resident To Sue
 
La Chemise Lacoste v. Fernandez
   
6. The Trademark Owner
 
Gabriel v. Perez
Marvex Commercial Co. v. Hawpia
Operators, Inc. v. Director of Patent
U.S. v. Kyburz
Unno Commercial Enterprises v. General Milling Corp.
   
7. Trademark Cancellation
 
(a) Generic, Fraud, Abandonment
  Romero v. Maidenform
   
(b) Non-Use
  Phil. Nut Industry v. Standard Brands
   
8. Trademark Dilution
 
Ang v. Teodoro
Arce Sons v. Selecta Bisquits
Wolverine Worldwide v. CA
   
9. Trademark Infringement
 
(a) Defenses on Laches
  La Insular v. Yu So
Pagasa Industrial v. CA
   
(b) Definition
  i. Confusing Similarity

American Cyanamid v. Director of Patent

ii. Colorable Imitation - Holistic Test

Del Monte v. CA

iii. Test of Dominancy

Asia Brewery v. CA
   
(c) Inexplicable Use
  Converse Rubber v. Universal Rubber
Lim Hoa v. Director of Patent
   
(d) Ordinary Purchaser
  Asia Brewery v. CA
Bristol Myers v. Director of Patent
Ethepa v. Director of Patent
   
(e) Idem Sonans
  Ethepa v. Director of Patent
Marvex Commercial v. Director of Patent
   
(f) Pendency of Cancellation Proceedings
  Conrad & Co. v. CA
Developers Group & Co. vs. CA
   
   
   
   
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